MINDING
YOUR
MISSION
-
CRITICAL
GAPS
PHARMA, BIOTECH, AND MED DEVICE PROS
We take the demands off your hands.
Directorie is a jack-of-all-trades agency that connects seasoned commercial, marketing, and market access experts with teams like yours who are under-resourced and overworked.
We are exactly the right partner to fill those mission-critical gaps in your organization, from pre-commercialization to launch to lifecycle management and more. Here’s why:
- We’re strategic-minded industry veterans who’ve been in your shoes
- We become your partner, not just a pair of hands—so your goals become ours
- We have brand management down pat—including the complexities of operationalizing new programs
- We’re pros in plug-and-play marketing that gets the job done fast and well—and drives brand success
- We embed ourselves in your organization—effectively adding all-stars to your team
- We’re agile, scrappy, independent, and as supportive as it gets
"It was clear, from their exceptional work on our patient services hub, that the Directorie team embodies the expertise and speed necessary to be successful in today’s pharmaceutical marketing environment."
Wherever you’re going, there we are.
Not all client needs are the same, we know; where you are in your brand life cycle is key. Luckily, we’ve worked with everyone from startups to the well-established to Prix Galien award winners—so we’re here for wherever you are.
Executive leadership support for clinical development programs, commercial perspectives, and resource alignment, to ensure you’re considering market performance before commercialization.
Embedded expertise—within your brand team—to lessen hiring risks and add capacity that supports internal launch readiness and a seamless transition to execution.
A go-to agency partner integrated with your in-house teams—think of it like a tailored safety net—to boost capacity, advance key initiatives, and tackle critical projects.
Executive-level brand management, strategically placed to maintain performance when resources are scaled back—so you can focus on new projects and nurturing what’s in the pipeline.
“Directorie employees become part of your team, and your business becomes their own. When we were looking to engage KOLs and generate insights, they were fully engaged, every step of the way.”
We get your brand, and we’ve got your back.
Whatever helps people bond with your brand, Directorie does it (watercooler bonding-inclusive). Our services run the gamut—so you can stop running the gauntlet.
- Strategic thought partnership, from brand planning and insight reporting to board readiness, executive presentations, launch prep, lifecycle management, and more
- Company and product brand support, from developing promo materials to executing marketing initiatives, as well as selection/management of agency partners
- In-house creative services, in which we create and execute iterative marketing materials, resize existing assets, and polish presentations
- Operational services, from MLR coordination to print production, process development, and team onboarding
- KOL engagement, including planning, relationship management and collaborative partnerships that elevate your brand authority
- Consumer engagement, providing advocacy support and communications materials for a more human-centric experience
- Event planning and logistics, such as conferences, advisory board meetings, and sales meeting planning and management
- Patient services, including engagement, communications, and hub planning and operations
The list goes on. And on.
Let’s talk
“The commitment Directorie has to their clients’ business is unmatched. In developing and managing our speaker bureau, they not only got the job done, but did it with focus, quickly, and with incredible positive energy.”
Meet our fearless leaders.
It’s pretty easy to be fearless when you have a collective 100 years of experience in pharma and biotech—across various disease states, including the rare and ultra-rare—plus more than 68 product launches under your belt. If it’s out there, our top dogs have tackled it.
Erika Sinner
CEO, Founder
Erika Sinner founded Directorie after recognizing a gap in the fast-moving biotech market, where mergers, acquisitions, and divestitures often create disruptions and gaps in institutional knowledge.
Clients were relying on numerous disparate agencies, each with various levels of experience in the healthcare space, leading to fragmented solutions and inconsistent results. Driven by her passion for transforming the healthcare industry, Erika set out to create an integrated approach that delivers cohesive, expert-driven strategies from a trusted partner—one that truly understands the challenges because the team has walked in their client's shoes. Directorie knows firsthand the complexities of launching and scaling healthcare brands, allowing the team to empathize deeply and provide solutions that resonate with real-world needs.
As CEO, Erika has been instrumental in establishing Directorie as a leader in the industry, building a robust network of key opinion leaders and commercial partners to create meaningful, impactful growth. Her leadership is rooted in empathy, shaping a culture that values understanding, collaboration, and resilience. Erika extends that approach to everything she does—as the author of Pets Are Family, and the owner of Tiny Superheroes, a mission-driven organization empowering children facing critical illness by activating their superpowers through courage, strength, and hope, it's clear that she advocates for empowerment and support in every community she touches. Erika's vision goes beyond business success; she strives to create a supportive environment where big ideas thrive, relationships are nurtured, and every team member actively shapes the future.
Thomas McGuire
President
As President of Directorie, Thomas McGuire helps shape the company’s strategic direction while ensuring its teams and clients have what they need to succeed. As Directorie’s No. 2 employee, Thomas has played an integral role in building the company from its earliest days, strengthening client partnerships, developing high-performing teams and helping establish the culture and standard of excellence that continue to fuel its growth.
Throughout his tenure, Thomas has led across Client Excellence, overseeing partnerships from business development through ongoing engagement and across a wide range of therapeutic areas, care settings, treatment modalities and stages of the product lifecycle. Known for his ability to see both the big picture and the path to get there, Thomas brings a thoughtful, action-oriented approach to solving complex challenges, activating the potential of those around him and delivering meaningful results for Directorie and its clients.
Before Directorie, Thomas built his healthcare commercialization experience across sales, account management, marketing and operations, including work spanning brand launches, patient services and specialty pharmacy partnerships. That breadth of experience continues to inform how he approaches the business today, connecting strategy with execution and bringing together the right people to make big things happen.
Jamie Jansson
EVP, Client Excellence
Jamie Jansson is the EVP of Business Development & Commercial Strategy at Directorie, bringing over 25 years of experience driving brand performance in the pharmaceutical and biotech sectors.
With a passion for brand strategy, storytelling, and advocating for patients, Jamie is a commercial leader who excels in creating meaningful connections between brands and the people they serve.
Jamie's extensive expertise in rare diseases and complex markets is underscored by her successful leadership in launch planning, readiness, and execution for 19 product launches. Her deep understanding of customer needs, honed through leading marketing and patient services teams, has been instrumental in her career.
At Directorie, Jamie's commitment to building high-performing teams and shaping brand stories ensures impactful and effective customer engagement. She is dedicated to developing business and fostering a culture that celebrates the patient's journey and the power of well-executed brand strategy.
“Our industry is facing unprecedented change and complexity, and navigating it requires thought partnership that can transcend the bandwidth of your commercial team. Directorie is a talented extension of your team with the ability to elevate your capability and productivity.”
Want to get in on this?
We’re always looking for brand management all-stars. Pros who are passionate about strategy and execution. Who bring an arsenal of skills to bear on full-scope solutions. Who are masters at multitasking, and play well with others.
And let’s be clear: we don’t just supply staff to clients. While we’ve been known to do some resource-driven matchmaking, we’re less about placing warm bodies and more about offering adaptive solutions. If that sounds like your jam, read on.
Our Values
An enthusiastic approach to hitting challenges head-on with a thirst for learning. It’s what drives us and makes our hearts beat faster. We push down that gas pedal.
No task is beneath or above us. We roll up our sleeves and jump in. Our clients need partners who are trying to make dreams come true.
Find a way, be creative, and problem-solve. We gather our team, draw upon experiences and reach for our Swiss army knife. We’re the “let’s kick ass!” type.
Our Benefits
Remote working environment, equipment supplied
In-person company meetings that foster collaboration and support
Paid employee medical, vision, and dental
401k availability with employer matching
Paid holidays and vacation time
Unlimited sick leave
Paid maternity and parental leave
Paid family and pet bereavement
Short-term disability, long-term disability, and life insurance
Annual wellness and cellular credits
$1,000 professional development budget
Let’s get this office
party started.
“During my job search, I was pleasantly surprised to find a rare, compassionate offering—'pet bereavement'—in the Directorie benefits. Now I'm proud to work for a company that recognizes pets as integral family members!”
Here’s what’s new and noteworthy.
More than a streak.
Three consecutive years on the Inc. 5000 list of America's Fastest-Growing Private Companies is proof that sustained growth is built one client, one project, and one day at a time. Of course, none of that happens without one bad-ass team at the helm.
The next chapter starts now.
Thomas McGuire has been named President of Directorie, stepping into an expanded leadership role to help shape what’s next for our company, our people and our clients.
A milestone worth celebrating.
Erika Sinner has been named an EY Entrepreneur Of The Year® 2026 Heartland Award winner, recognizing visionary leaders building exceptional companies. The honor reflects the momentum, innovation, and impact driving Directorie forward.
“Before we were able to hire FTEs, Directorie played that role, and has been a critical partner ever since. They were with us at every stage of our company and product launch with strategic and executional expertise, always thinking ahead about downstream implications and positioning us for future growth—from BoD meeting readiness to campaign, message and materials development and sales onboarding and training.”
Stay in touch.
Let’s do this.
You’ve got the goals. We’ve got the talent and time.
Just let us know where you could use our muscle.
